ON AND ON: A record-breaking 1001 Land Rovers completed the 27km convoy, beating the previous record by 653 vehicles. Picture: Supplied
The inaugural Landy Festival took place in South Africa at the weekend at the Malonjeni Guest Farm near the Vaal River where a record-breaking 1001 Land Rovers completed a 27km journey in convoy, beating the previous record by 653 vehicles.
Although the event served to bring together Land Rover lovers and owners, the main aim was to set a world record for the most Land Rovers on parade.
South African Land Rover owners and fanatics may recall April 2007, when a record convoy of 347 Land Rovers was led by legendary explorer Kingsley Holgate as he set off on his Afrika Outside Edge Expedition.
In the build-up to the event a Pimp My Landy competition was held on the Landy Festival website.
Every person who pre-registered for the world record attempt was automatically put into the draw to win R67000 worth of Land Rover accessories, compliments of Front Runner.
Ulrich Niehaus was drawn as the winner and had his Defender kitted out on the day.
“Nothing draws as much attention as people working. People just love to watch others work. So, we wanted to take someone’s standard Land Rover and kit it out with absolutely everything,” said Front Runner sales manager Wayne Coombe-Heath.
850 people pre-registered for the event from all corners of southern Africa – all wanting to be a part of the first Landy Festival and potentially break a Guinness World Records attempt.
The oldest Land Rover at the festival was a 1949 Series 1 owned by Rick Mason.
Land Rover South Africa marketing director, Roland Reid, could not believe what he saw.
“I am absolutely staggered by the number of people.” – On the Road Reporter