INCREASE: Cape Town hotels like the Colosseum Protea Hotel at Century City are experiencing a spike in occupancy and growth in emerging-market visitors. Picture: GALLO IMAGES
Hotels in Cape Town have not only been experiencing an increase in occupancy but have also seen a big shift in markets.
According to various hospitality representatives, hotels have experienced a growth in emerging-market visitors, from countries such as Brazil, Chile, Columbia, India, as well as a significant increase in visitors from China.
Bruce Deneys from the Pepper Club Hotel said yesterday they had recorded a 21% and 53% occupancy growth for December 2011 and January 2012 respectively.
“The increased occupancy figures are in line with the December 2011 STR Global South African Hotel review figures, which show that Cape Town hotels saw an increase of 18% in occupancy figures during the last quarter of 2011,” Deneys said.
“We have also noticed a shift in markets visiting the hotel over the period, which has contributed to the positive occupancy figures. In the past, we relied on traditional markets such as the UK, Netherlands and Germany. While we still receive business from these regions, we are now noticing growth in emerging market visitors, from countries such as Brazil, Chile, Columbia, India, as well as a significant increase from visitors in China,” he said.
“South African Airways’ new direct flights from Beijing to Cape Town have contributed to the increase in visitors from the region and will also foster business tourism from the region. “The fares are also very competitive, resulting in a favourable response from the Chinese market.”