The Limpopo Tourism Agency (LTA) has conducted consultative workshop on how the second phase of the provincial tourism product audit would be rolled out.
LTA spokesperson Nhlekeng Kgatla said the agency would conduct the physical auditing of all tourism products and services in the Waterberg region from today until Friday.
The provincial tourism product audit is an exercise in which the agency takes stock of all tourism products, services and attractions within the province for research and marketing purposes.
Kgatla told The New Age the audit seeks to research and produce a comprehensive audit of all tourism products and assets within the province, including a review of existing research to identify gaps and opportunities in the current product offerings.
He said the initiative would also identify strengths and weaknesses in the tourism product offerings but also highlight opportunities for the tourism industry in Limpopo province.
“We are of the view that upon completion the audit will provide strategic input to LTA in respect of tourism products, routes, infrastructure development, definition and promotion.
“We are confident that the initiative will as well compliment LTA’s tourism marketing strategy and all tourism packages in the province.
“Furthermore the audit also creates the basis for research sampling activities while it supports targeted marketing activities and fosters good stakeholder relations within the province and SADC countries.”
The tourism attractions to be targeted include cultural sites, archeological sites, game reserves and community-based tourism projects.