A screengrab of the Invisible Children campaign video on Youtube.
The humanitarian group Invisible Children has scored a massive online hit with its video "Kony 2012," which was created to raise awareness of the alleged war crimes, particularly the use of child soldiers, by the former leader of the Ugandan military group the Lord's Resistance Army (LRA), Joseph Kony.
Since being uploaded to YouTube on March 5 the 30-minute video directed by Jason Russell titled "Kony 2012" has been shared over 4 million times on Facebook and been viewed nearly two million times on YouTube and, as of 2:00pm on March 7, had sparked three worldwide trending topics on Twitter -- "Invisible Children," "Uganda" and "LRA."
It is highly unusual for a humanitarian video of this nature to become such a viral hit. Previous successes on YouTube for non-profit groups or charitable organizations include the It Gets Better campaign to support LGBT youth and animal rights organization PETA's recent Boyfriend Went Vegan campaign.
"Kony 2012" -- which contains some harrowing images -- is available to watch on YouTube at: http://www.youtube.com/watch?v=Y4MnpzG5Sqc#!